Using a simple survey builder, businesses can make their feedback survey completely unique to them by customising their icons and landing page.
The software then offers four ways to seek feedback from clientele. Businesses can:
- Embed the feedback icons into the emails they already send to staff or customers via their CRM, helpdesk or ticketing platform
- Embed the icons into signature fields of emails
- Send a one-click survey out in an email blast. This can be sent directly to a list of contacts or automated to send using Customer Thermometer’s API.
- Seek mobile feedback with an iPad set up as a feedback kiosk at events, tech walk-up bars, in-store etc
Meanwhile, seeking feedback can be specific to an individual, team or department, or rolled out across an entire organisation.
A key attribute of the software is that it does not require customers to navigate to a new landing page or undertake a lengthy survey to offer their feedback. Their response is recorded automatically, without requiring them to reconfirm their selection.
Once they give a response they are also taken to a branded and customised landing page where they can leave additional feedback including comments, if they wish. This page can include social media icons, product advertising, and site linkbacks.
All landing pages are also designed to be mobile friendly, and customers can also be directed to third-party review areas such as Google to increase the capture of customer reviews.