Request reviews
Immediately after a positive experience with the business, a customer automatically receives a text or email requesting a review. They can select where they would like this review shared from the options of Google, Facebook, TripAdvisor etc.
By making it easier to share reviews, the customer is more likely to leave them, improving business SEO an allowing a business to be more readily found online.
Promote reviews
Business can then also use these reviews to their full potential. In the software set-up they can add or promote reviews to a range of further sites, including their own site, their Facebook, Twitter, or Google+ pages, and search engines.
On their website, business can opt to display reviews as badges which give an overall picture of a business rating, or feeds which allow customers to scroll through reviews. Customers can also leave further reviews directly using this feature on a business site.
Search engine optimization
Meanwhile, the business reviews are also indexed to website search engines Google, Yahoo and Bing. Customers can then interact with this listing to make bookings, appointments, or access business location and contact information, opening times etc.
The software also embeds rich snippet technology to show star ratings next to a business in search results in a bid to help business stand out from competitors.
The software can also be linked with advertising tools like Google ads, to show star rating next to ad campaigns.
The best reviews are also automatically linked to over 50 local sites that BirdEye selects.
Social media
Business can also utilize plugins for social media to ensure fresh reviews list and display regularly as part of their social media page feed.
Build surveys
Birdeye offers further features including the opportunity to build surveys, asking specific questions of their customers.
Competitor analysis
It also offers business an insight into their competitor’s feedback and performance. Business selects the top three competitors they wish to monitor, and they can then view positive or negative reviews or analyze them based on keywords.
Reports and analytics
BirdEye offers a series of easy to read reports to gain an insight into business performance. This allows business to understand the volume of reviews, customer sentiment, reviews that are awaiting action and more.
