If financial records are anything to go by, Microsoft is gaining ground in the tablet race, with its recently released Surface Go taking on the Apple iPad and driving a bumper period of sales.
And in good news for the growing league of fans, Bosstab is accommodating the uptake with a Surface Go stand that allows users to employ the increasingly popular device in commercial settings.
If you've ever walked into the Apple store, anywhere in the world, you'll notice one very remarkable thing: It's always packed.
Part of the appeal, of course, are the products: Apple products are coveted.
But part of the attraction is the customer or user's experience. Apple stores are strategically set up in a way that not only invites the customer in but encourages them to use the products that are set up on the tables — including tablets, smartphones, laptops and more.
In brick-and-mortar stores, in fact, there is an awareness by retail brands that part of the customer experience is bringing the digital, "do it yourself" ethic into the shopping process.
This means that customers should be able to access digital technology such as iPads, tablets and even smartphones when gaining discounts using QR codes, ordering new items or learning about the specs of a product before purchasing.
In other words, the set up of digital interfaces in physical stores matters to the customer experience.
And to facilitate this integration, here are 10 of the best iPad and tablet holders that enhance the customer's in-store experience in the age of e-commerce.