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Improving the in-store experience with tablets

September 11, 2020

Real world retail is all about the customer experience, and it’s never been so important than it is now in the wake of Covid-19.

Customers are currently seeking an in-store experience that offers them convenience, product insight, and staff knowledge that goes above and beyond the online world.

All of these areas can be improved by deploying mobile tablets. Here’s an insight into eight ways tablets can improve the in-store experience in retail…

Speeding up the checkout

speeding-up-the-checkout
Featured product: Elite Tablet Stand

Mobile tablets and iPads have arguably delivered one of the biggest improvements to the checkout that has been seen in recent years.

Since about 2011, they have been instrumental to the adoption of mobile Point of Sale, offering retailers the ability to cut time in the queue by affordably and effectively establishing additional Points of Sale,  deploying self-checkout, and allowing the retailer to take the checkout to the consumer.

Maximising space

In addition to speeding up the checkout, one major advantage of embracing tablets rather than tradition POS is the space that retailers gain. Where traditional POS takes up valuable bench space with monitors, cash drawers and hard drives, tablets tend to be more compact and streamlined.

Increasing product offerings

The space constraints of a physical store mean only limited inventory may be held on-site, but beyond the physical location there could be a greater product selection that can be showcased via tablets with digital catalogues.

This extends the retailer’s product offering, increasing choice for the consumer, who can simply order their product on a tablet in-store and either pick it up later or have it delivered.

Empowering staff with knowledge

empowering-staff-with-knowledge
Featured product: Elite Fixed Wall Mount

Of course, these days you don’t just find tablets at the counter, they are also in the hands of staff, allowing sales associates to arm themselves with real-time knowledge about the products a customer seeks.

Whether it’s searching product specifications, checking stock levels or quickly referring to social media reviews, tablets enable the sales associate to better service their customer.

Increasing product offerings

The space constraints of a physical store mean only limited inventory may be held on-site, but beyond the physical location there could be a greater product selection that can be showcased via tablets with digital catalogues.

This extends the retailer’s product offering, increasing choice for the consumer, who can simply order their product on a tablet in-store and either pick it up later or have it delivered.

In-store product advertising

Countless retailers employ tablets as part of their in-store promotions, whether as static product advertisements, or interactive product information kiosks.

The benefit of tablets is that they can quickly be updated in a cost-effective manner, while interactive displays can be used to enhance the product experience.

Interactive displays such as smart mirrors enable the customer to envisage the product in different colours and styles or within different environments.

Fostering loyalty

fostering-loyalty
Featured product: Elite Evo Freestanding
Featured visitor management software: Sine

Tablets also have the potential to capture valuable customer data, especially when they are employed as loyalty sign-up kiosks. Quick, efficient and easy to use, they can inspire customers to enter their details for rewards programs.

Ultimately this frees up sales associates from gathering this information, and also allows the customer to better discover what’s in it for them.

Seeking feedback

For retailers looking to discover how their customer feels about their store and its products, tablets offer the potential to seek feedback.

A wealth of simple software caters to this trend, and critically It enables retailers to capture data from both potential and existing clientele in the moment.

This instant, anonymous feedback is often more reliable than email and online surveys feedback which tends to only target existing customers and also offers a delayed, less accurate representation of customer sentiment.

Stands and enclosures to assist

If you’re looking to deploy tablets and iPads in a retail environment, Bosstab features a range of tablet stands and enclosures that are designed to secure and protect your mobile device.

From mobile tablet enclosures to fixed mPOS and kiosk stands, you can view our extensive range of tablet and iPad stands here.

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