Surface Sales Jump | Bosstab

Surface Sales Jump

June 27, 2019

Microsoft has just released its financial results for the third quarter of 2019, illustrating just how popular its Surface lineup is.

Comprising the Surface Go, Surface Pro, Surface Laptop, Surface Book, Surface Studio, and Surface Hub, this year the range has recorded a 21 per cent increase in sales, raking in US$1.329 billion for the tech giant.

Tech Radar notes it marks the seventh consecutive quarter that Microsoft’s hardware sales have topped the one billion dollar mark and comes off the back of strong second quarter when sales of Surface devices jumped to US$1.86 billion.

So, what’s driving such interest in the Surface range?

The Lineup

The Surface lineup includes a growing range of devices that encompass tablets, laptops and all-in-one PCs.

First announced back in 2012, the product range was Microsoft’s first real foray into hardware, and it didn’t take off overnight. The initial release of the Surface RT was slow to gain traction, but the Pro steadily did.

In the years since the Surface Pro has been widely touted as one of the best two-in-one devices available, while new additions like the smaller, cheaper Surface Go are also proving popular.

The Surface Pro

Surface Pro 6

First released in 2013, the 12.3-inch Surface Pro is Microsoft’s take on a truly professional tablet. It’s generally regarded as one of the best Windows’ tablets available and falls neatly into the two-in-one niche, courtesy of high specs, a detachable keyboard and compatibility with a stylus pen.

The Surface Go

Surface Go

Added to the Surface lineup last year, the Surface Go is a 10-inch tablet with most of the features everyone loves about the Pro, but with a much smaller price tag. It comes complete with Windows 10, caters to the Office 365 Suite, features a touchscreen and is compatible with a type cover and the Surface Pen.

Like the Pro, the Go comes as a tablet complete with kickstand, charger, and Microsoft 10 pre-installed, but is $500 cheaper than its bigger cousin.

Surface Go Stand

Looks for a Surface Go stand?

The Surface laptop

Surface Laptop

Available with either a 13.5-inch or 15-inch display, the Surface Book is essentially a laptop with detachable screen.

Microsoft describes it as “the most powerful Surface laptop ever”; with the versatility of also acting as a tablet, and portable studio all-in-one. The Surface Book features a slick design, high specifications and is considered a premium device. It’s now in its second generation.

The Surface Laptop may not be the most exciting of the Microsoft hardware range, but it does pack plenty of grunt into a neat and tidy device. Now in its second generation, it features a 13.5-inch touchscreen, and offers a variety of configurations including storage of up to 1TB.

This traditional style laptop was first released in 2017 and was recently upgraded, with Tech Radar describing it as “a pure and powerful Windows 10 laptop experience”.

The Surface Book

Surface Book

Available with either a 13.5-inch or 15-inch display, the Surface Book is essentially a laptop with detachable screen.

Microsoft describes it as “the most powerful Surface laptop ever”; with the versatility of also acting as a tablet, and portable studio all-in-one. The Surface Book features a slick design, high specifications and is considered a premium device. It’s now in its second generation.

The Surface Studio

Surface Studio

Targeted at the “creative types” who need some serious horsepower under the bonnet, the Surface Studio was Microsoft’s first attempt at manufacturing their own desktop computer.

Released as an all-in-one, it incorporates a huge 28-inch 4.8K, PixelSense screen that operates on a hinge and can be laid flat. Now in its second generation, it features an Intel Core i7 processor.

The Surface Hub

Surface Hub

The Surface Hub is a slightly different device. Effectively a digital whiteboard with touchscreen, it allows for team collaboration. The Hub was first introduced in 2015, with a second model released in April this year.

The final word

The Surface range has allowed Microsoft to step out of its software comfort zone and establish itself as a real player in the hardware space.

Its tablets are among the most highly regarded devices currently available, and as the recent financial results indicate, their uptake is only increasing.

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