Six ways to improve the customer experience with tablets

December 3, 2019

In the hugely competitive arena of fashion retail, the customer experience and personalised service are paramount, particularly when it comes to establishing a brand which resonates with consumers.

That’s where technology like tablets is making real inroads into retail, allowing store management to better cater to the needs and wishes of their increasingly educated consumer.

Here are six ways to improve the customer experience with tablets holders.

Cutting the queue

cutting the cue with a tablet holder

Modern retail is all about the frictionless experience, where the journey from product discovery to sale is simplified and streamlined.

For bricks and mortar, one of the key ways to reduce friction is to minimise time spent in the queue, and that’s where tablets offer serious potential.

Used as a mobile Point of Sale, tablets allow a retailer to take the checkout to the customer. Due to their affordability and easy set-up, they also enable stores to create additional static points of sale, so more registers are available.

And embracing mobile POS can offer benefits to both the immediate customer experience and the long-term reputation of a brand.

Retail Week notes 89 per cent of shoppers have left a store due to a long queue, and 65 per cent of those said they immediately went to a rival outlet afterwards.

Furthermore, according to Lightspeed, the maximum time people are prepared to spend waiting is 6 minutes 46 seconds, which makes a swift transaction at the Point of Sale imperative.

The fitting room

tablet holders in the fitting room

It may seem one of the least likely areas to benefit from technology, but increasingly tablets are playing a key role in the fitting room.

Touchscreen tablets enable a customer to see other similar items or styles that are available, and can also save on staff resources, allowing them to be summoned when an item is required.

Fitting room tablets can also facilitate upselling, courtesy of apps and programming which suggests accompanying items to buy.

The endless aisle

One of the previous constraints of retail was the physical space available for stock, but that’s no longer the case courtesy of the tablet and the endless aisle.

Tablets can showcase a retailer’s entire range of products far beyond what’s available in store via digital catalogues. This allows retailers to offer the best of both worlds - a physical bricks and mortar experience where the products available courtesy of instore digital are virtually limitless.

In the hands of associates

Service and knowledge are the key differentiators between bricks and mortar and online retail, and many retailers are arming their sales associates with tablets and iPads to play this advantage to greater effect.

Staff with tablets can easily check stock levels, source items from other associated stores, view trends on social media, and research on behalf of the customer.

Augmented reality

using tablet holders with augmented reality

If there is one trend that has really made headlines in retail this year it is augmented reality, and again tablets are being utilised to accommodate this new customer experience.

Tablets can be used as smart mirrors that allow consumers to virtually try on make-up and clothes. It’s immersive, it’s exciting and it’s taking the customer experience to a whole new level.

Loyalty and rewards

Every retailer understands the power of Big Data which allows them to better understand both individual customer’s shopping habits and group trends.

That’s where loyalty and rewards initiatives come in, and a very effective way of having customers sign up is to offer them a kiosk in store. As simple as a tablet and tablet holder, the kiosk allows them to input their details, see the rewards available to them then and there, all while enjoying an improved customer experience.

Deploying tablets in store

tablet holder in retail store

Harnessing the power of tablets in store is simpler and more affordable than many expect, requiring just a small investment in hardware like iPads, stands and secure enclosures, and easy to utilize software such as mPOS apps.

You can learn more about apps suited to retail in our resources section, or peruse our range of secure tablet holders and stands here.

Modernized POS Solutions by Aldelo and Bosstab

August 12, 2022
The arrival of cloud-based restaurant point-of-sale solutions has provided owners and operators with unprecedented access to store and customer data in real-time. Unlike fixed position Window-based terminals, decentralized cloud-based hardware allows restaurants versatility to place merchant- and customer-facing devices in more convenient and accessible positions. Aldelo Express POS users have successfully adapted their business operations and expanded customer services by implementing a modern point-of-sale restaurant platform that supports mobile and remote ordering payment capabilities, self-service kiosks, digital menus and online ordering, smart kitchen display systems, and QR-code-driven e-Gift, e-Loyalty, and e-Coupons, etc. Aldelo Express restaurants select from a variety of available and supported interoperable devices, such as iPad and Android tablets, Android terminals, and Android mobile devices.
Read More

VisitUs Visitor Management Software

July 21, 2022
Home grown in Sydney Australia, VisitUs has quickly forged an international reputation as an innovative software provider specialising in visitor management. We are proud to partner with VisitUs in supplying premium tablet and iPad stand solutions alongside their industry leading software.
Read More

Stokehouse St Kilda

April 13, 2022
Renowned as ‘everyone’s favourite beach house’, Stokehouse offers an unparalleled dining experience overlooking iconic St Kilda Beach in Melbourne. With its laid-back charm and a vibrant atmosphere, the venue prides itself on providing an award-winning food and wine experience coupled with a welcoming feel. The stunning restaurant and bar fit-out is designed by Pascale Gomes-McNabb, and features glass lighting installations and floor-to-ceiling windows with uninterrupted views from wherever you sit. Together the experience evokes the quintessential feel of an endless beach holiday. With a space that caters to events, fine dining and casual get togethers, Stokehouse is acclaimed as ‘the Melbourne dining experience’.
Read More

Scape Living at Franklin

March 10, 2022
Located in the heart of Melbourne’s CBD, Scape Living at Franklin provides luxe apartment living with a difference. With beautifully designed spaces for long and short-term stays, the complex offers a range of studios and apartments that are ideal for a getaway or as a base to embrace the work/life balance in Australia’s most culturally exciting and livable city. In addition to a choice of apartments, Scape Living at Franklin features a luxury lounge with a fireplace, an exclusive dining room, a collaboration lounge, a film screening room, and fitness facilities.
Read More
1 2 3 19
Need Some Help?
We are open from 8.30AM AM to Midnight PM CT, Monday to Friday. If you have any questions please contact us.
Copyright 2022 Bosstab Corp © All Rights Reserved
Shopping cart
There are no products in the cart!